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KPCC's Crawford Family ForumPasadena, CA, United States

Starting that Brand New Business: how to incubate and innovate your way to success

Thursday, September 13, 2012, 8:30 AM - 9:30 AM
KPCC's Crawford Family Forum, 474 South Raymond Avenue, Pasadena, CA 91105
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Is a new venture in your future? The hardest thing about starting a business is...well, getting started. Risks are considerable, rewards uncertain. But when you incubate a new enterprise, you join a special group. You become an entrepreneur. Innovation fuels the business pioneer, but successful innovation and entrepreneurship demand insight and ideas. For the inside story on the world of innovation, entrepreneurship, risk, and reward we turn to one of the Southern California institutions where ideas are the lifeblood of innovation -- Idealab, an incubator of high-tech startups. Join Allen Morgan, director of Idealab’s New Ventures Group, and KPCC’s senior business reporter, Matt DeBord, as they talk about the ways you can turn that great idea into a thriving business, a discussion with special relevance now, as the U.S. struggles to recover from the Great Recession and regain its footing.

This program is a Drucker Business Forum co-presented by SCPR and the Drucker School of Management at Claremont Graduate University.


Matt DeBord is KPCC’s senior business and economy reporter and DeBord Report blogger.

Allen Morgan is managing director of the New Ventures Group at Idealab, where the mission is to create and operate pioneering companies.

7:45am - Breakfast
8:30am - Program

Admission is FREE, but RSVPs are required.

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